Facebook and Instagram ads for local service businesses
KieselOps builds and runs the ads for cleaners, epoxy crews, detailers, and other local service businesses. Every lead goes straight to your phone. During the trial you only cover the ad spend, and you only sign on once you have watched it work.
Taking 2 new trials this month.
01 / Results
Nothing below is rounded up or cherry picked. These are the client's own Meta Ads Manager numbers, and in every case the only money on the table was their ad spend.
Twenty years in business on word of mouth alone, and the first ads they have ever run. Eight quote requests for under $22 each in the first week, and the trial is still live.
A family cleaning crew that had never run an ad. The goal we set together was 6 leads. We passed it in week one and finished at 13. The winning ad was built around one of their own Google reviews.
Epoxy and concrete coatings in the Tri Cities, where one floor is worth thousands. Under $22 a lead on a $20 a day budget, with creative cut from the crew's own job videos.
Premium auto detailing with a smaller, pickier audience, so the cost per lead runs higher. Each of these jobs is worth several hundred dollars, so the math still works.
A $20 off bundle offer sent to the store page. 850 clicks at 27 cents each, 16,732 people reached, and 87,978 impressions on $228 of ad spend.
02 / Why most local ads fail
Boosted posts. Boosting hands Facebook money with no real targeting, no offer, and no page built to sell. It reaches people who will never buy.
Generic creative. Stock photos and "call us today" get scrolled past. Ads built from your real jobs and your real reviews are what stop people.
Slow follow up. A lead answered in five minutes books the job. A lead answered that night already hired someone else.
03 / How the trial works
15 minutes. We agree on what a win looks like for you, usually 3 to 5 booked jobs, and put the results call on the calendar right then.
Within 48 hours we write the ads, build the creative from your real photos and reviews, and set targeting for your service area.
Leads hit your phone the minute they come in. You get a midweek text with leads so far and cost per lead. No guessing.
On the results call we go through leads, cost per lead, and jobs booked. Keep it running on a monthly plan, or walk away. No hard feelings.
04 / What we handle
Copy, images, and video cut from your real jobs. Three to four versions tested head to head so the winner gets the budget.
Only your service area, only the people likely to hire. Watched daily and adjusted weekly.
A CRM that texts every lead back in about a minute, follows up for days, and on the Growth plan books the estimate for you while you are on a job.
A short weekly text in plain English. What we spent, what you got, what changes next.
05 / The follow up system
Ads bring the leads. The CRM makes sure none of them go cold. Every lead lands in one inbox, gets a text and an email within about a minute, and keeps hearing from you until they book or say no. Included on the Growth plan and up.
From the ad, your website, a call, or a Facebook message. It lands in one inbox with everything else, and your phone buzzes.
A text and an email from your business, in your name, before they have finished scrolling to the next company.
They get an automatic text back within seconds, so they are talking to you instead of dialing the next number.
Texts and emails you approved once, sent automatically until they book or say no. Nothing slips through.
The AI responder answers common questions and books inside your hours. Reminders go to you and the customer.
Sent automatically after the job. Your Google rating grows without you having to ask.
Texts, calls, email, Facebook and Instagram messages, and Google chat in one place, on your phone.
Every missed call gets a text within seconds. Most lost jobs come from calls that never got returned.
Text and email sequences written for your business, sent on days 1, 2, 4, and 7.
Answers common questions and books estimates inside your hours. You approve its replies until you trust it. It never quotes a price you have not approved.
Confirm before book, with reminders to both sides so fewer estimates get missed.
A local number that rings your cell, with every call and text logged against the lead.
Sent automatically after each completed job. Replies to your reviews handled too.
Regular posts and review replies so you show up in the map pack when people search your service.
Text and email offers to everyone who has hired you before. The cheapest jobs you will ever book.
Send an invoice by text and get paid from the customer's phone the same day.
Every form and chat widget on your site feeds the same inbox and the same follow up.
Booked estimates get sent back to Meta, so the targeting gets sharper every month.
06 / Websites
An ad is only as good as the page it lands on. When a client's site cannot take a lead, we build one that can. Both of these are live today.
07 / Plans
The trial itself has no fee. If it works and you want to keep going, pick a plan. Each one is a flat monthly fee, quoted on the results call for your market and what you need. Ad spend is separate, usually $10 to $25 a day, paid straight to Meta from your own card. We never mark it up.
Just the ads, done right
Ads plus the follow up system
For crews ready to add a second truck
08 / Who you work with
KieselOps is run by Kiesel out of Farmington, Utah. No account managers, no offshore team, no roster of 40 clients. A small number of local businesses, each one watched every day.
Everything runs inside your own ad account. You own the account, the leads, and the data. If you ever leave, it all stays with you.
09 / Questions
